Data Enhancements
The effectiveness of your marketing campaign is directly proportional to the integrity of your customer database. Therefore, efficiently managing while simultaneously expanding this database is critical. Here at PartnerData, our seasoned personnel utilize the most advanced data hygiene and enhancement technology to make certain your customer records are accurate, up-to-date and actionable. We validate your information, we correct any errors and we unlock opportunities by appending demographic information to your existing data. In turn, you reduce your telephone and postage costs, increase the span of your target audience and gain insight into your prospects' behaviors and purchase patterns.
Successfully hitting your target starts with good aim, and PartnerData ensures your direct marketing efforts are pointed in the right direction.
E-Mail Append
Based on your current list of customer names and postal addresses, PartnerData will quickly and accurately locate corresponding email addresses and append them to your database. This append will give you a broader range of marketing vehicles through which to engage your current customers, and is a cost effective way to increase sales.
Email Append to:
- Increase sales efforts without incurring printing or postage costs;
- Foster retention;
- Multiply cross-sell and up-sell opportunities;
- Increase traffic to your website;
- Provide your customers with timely notification of special promotions;
- Create multichannel direct marketing campaigns to increase direct marketing ROI; and
- Generate additional opportunities to personally engage with your customer base.
• Economical pricing;
• Quick turnaround; and
• Outstanding customer service.
Reverse Append/Postal Append
Based on your current list of e-mail addresses, PartnerData will quickly and accurately locate corresponding names and postal addresses and append them to your database. Just like our Email Append service, our Reverse Append provides you with a broader range of marketing vehicles through which to engage your current customers, and is an ideal way to segment your consumer population.
Reverse Append to:
- Create multichannel direct marketing campaigns;
- Customize your marketing campaigns;
- Personalize your marketing materials;
- Foster retention;
- Multiply cross-sell and up-sell opportunities; and
- Append demographic data.
• Accurate match rates
of up to 50%;
• CASS certified results
for accurate postal delivery
at discounted rates;
• Quick turnaround; and
• Outstanding customer service.
Email Hygiene
PartnerData understands that at the core of every successful email marketing campaign there is a clean email marketing list. Unfortunately, maintaining a clean list proves extremely difficult given the high percentage of email address changes and likelihood of poor data entry. Therefore, PartnerData offers its clients Email Hygiene services to overcome these difficulties and ensure that at any given point in time, your email marketing list contains valid, up-to-date email addresses.
Email Hygiene to:
- Replace undeliverable email addresses with current, valid email addresses for your consumer base;
- Correct any email addresses that reflect errors in spelling and/or syntax;
- Verify whether the email addresses on your list can receive email;
- Reduce the effects of email list corrosion;
- Increase the size and quality of your email list; and
- Increase the ROI of your email marketing campaigns
• Economical pricing;
• Match rates of 25 - 35%;
• Accurate individual or
household match;
• Guaranteed deliverability;
• Prioritize paid ISPs;
• Quick turnaround; and
• Outstanding customer service.