Data Management
PartnerData is a leading provider of data management and optimization services. We cut our teeth, so to speak, successfully managing and monetizing our own consumer lists, developing a proprietary data management platform as well as building an extensive network of more than 75 data partnerships during the course of our evolution. More than ten years later, we manage and monetize the online databases of other leading marketers by leveraging the strengths of our data management platform and these relationships. Currently, our data management services deliver more than a million dollars a month in incremental revenue to our clients.
At PartnerData, we take a consultative approach to data management, and therefore we actively seek to understand you and your data. We are highly selective in choosing our clients in order to protect the integrity of our network relationships, and this exclusivity allows us to comfortably provide our services to our clients on a performance-basis. Our clients include some of the foremost lead generation, e-commerce, and promotional companies online today.
To get started, PartnerData will conduct an in-depth analysis of your business, your database, and your data collection methods. We then use this information to develop a data management plan that both optimizes the value of your data and the strength of our resources, as well as leverages the relationships we have with our network partners.
an extensive network of data partnerships, PartnerData delivers more than a million dollars a month in incremental revenue
to clients.
Services
Our data management services include:
E-Mail Marketing
Given our strength and longevity in the marketplace, we are able to successfully identify suitable third party e-mail list managers within our network to monetize your e-mail database at no risk to you. By accessing this incremental revenue channel, you offset your current expenditures on media and customer acquisition, create a broader range of vehicles through which to monetize your data resources, and diversify your revenue stream.Data Append
Whether you sell a product or generate leads on your websites, you are creating a living, breathing database of consumer records that is a revenue-producing asset for your organization. PartnerData can market this asset on your behalf to those partners in our network seeking to append consumer information, allowing you to leverage the inherent value of your consumer list in a risk-free, cost effective way.Credit Bureaus
PartnerData works with the nation's leading credit bureaus, and these credit bureaus are seeking additional information to verify and append to their consumer records and profiles. If your database meets the criteria of our credit bureau partners, we will include your data as part of our file with these organizations.Postal Rental/Sales
PartnerData has built a network of direct marketers, many of whom are looking for direct mail targets. We can utilize your consumer postal list to identify these targets for our partners, and in so doing, we simultaneously increase the viability of their campaigns while creating an additional stream of revenue for your organization.Telephone List Rental/Sales
Numerous direct marketers within PartnerData's network are searching for responsive telephone data, both land and mobile, in order to identify new, profitable prospects. At PartnerData, we quickly discern these opportunities for your telephone list, aptly utilize your list to identify desirable target populations, and ultimately enable you to create a significant source of new revenue from an existing resource.
Data Quality
At PartnerData, it is our goal to optimize the revenue potential of your data. Therefore, we go to inordinate lengths to ensure your data is clean and accurate. In addition, we have the tools to enhance your records with additional information in order to meet the requirements of our network partners. Specifically, our data management platform utilizes the following suite of data hygiene products:
• E-Mail Append • Reverse Append/Postal Append • E-Mail Hygiene • Postal Address Standardization/Validation • Phone Verification • Phone Append • Reverse Phone Append • Do Not Call (DNC) Processing • Demographic Enhancements
Industry Expertise
PartnerData employs a team of marketing veterans dedicated to data management, and these personnel impose meticulous standards for regulatory compliance for all data. Our team is well-versed on recent industry news, trends, policies and legislation, and team members routinely evaluate our data management clients to assess adherence to data collection and privacy regulations. Furthermore, these individuals oversee a rigorous screening process of our network partners’ security standards and business practices, thereby protecting the reliability of your data and the integrity of your brand.
Technology - Data Management Platform
PartnerData has created a highly scalable data management platform, which allows us to efficiently manage an extraordinary volume of transactions while delivering high-quality responsive data to our network partners. Our data platform not only provides our clients with multiple options for submitting their data to us, but is also integrated with our network partners according to their requirements and specifications. Our data management platform has a real-time API to our suite of data hygiene and enhancement services, which fuels our ability to deliver the exact data our network partners need in only a few seconds. At the end of the day, our platform processes over 500,000 transactions while providing superior financial results for our clients and network partners.