Email Advertising
Both the size and complexity of the global marketplace is growing at an exponential pace.
At PartnerData, we understand how difficult it is to acquire new customers for your products and services in this dynamic terrain, and we can help.
PartnerData manages one of the largest permission-based e-mail advertising databases in the industry, and we mold this database into the perfect target audience for your marketing campaign by segmenting our records according to individual consumer preferences, behavior profiles and detailed demographics. When we deploy your tailored marketing message to this precisely refined population, you optimize the reach, the speed and the efficiency with which you attract, engage and retain new customers.
Database
With more than 150 million consumer records, PartnerData has established and sustained one of the industry's largest, most versatile permission-based e-mail marketing databases. Through both our own network properties as well as the properties of our partners, we actively solicit consumers who have expressed an interest in receiving targeted information about a particular product or service. We then profile these consumers according to self-reported behaviors and interests, and we utilize third party resources to append critical information such as demographics. These accurate consumer profiles allow you to appropriately target your e-mail advertising campaigns based on characteristics such as:
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Age | |
Marital Status | |
Income |
|
Children | |
Home Value | |
Years in Residence |
|
Year Home Built | |
Mail Order History | |
Lifestyle |
|
Ethnic Origin | |
Occupation | |
Religion |
|
ISP/Domain | |
Gender | |
Internet Purchaser |
Technology
At the foundation of PartnerData's e-mail advertising services is one of the most sophisticated databases and e-mail delivery platforms available in the market today. These cutting edge tools allow us to effectively partner with each of our clients by selecting the right creative and targeting the perfect audience for every e-mail campaign. Our e-mail marketing services yield incomparable results, and our clients are able to measure their success.
Deliverability
PartnerData excels at the art and science of e-mail delivery, which is why our delivery rates are some of the highest in the industry. Our platform is whitelisted with most major ISPs, and we employ a suite of sophisticated domain monitoring tools to ensure that your marketing message successfully reaches its in-box destination. In addition, we employ an in-house staff dedicated to superior delivery outcomes, and collectively these personnel oversee critical functions such as:
- Delivery best practices
- Privacy compliance
- ISP relationships
- IP reputation
- Creative optimization
- Bounce processing and daily list cleansing
Compliance and Quality Control
Our e-mail delivery rates reflect our commitment to quality, which means we always ensure your e-mail advertising campaign is CAN-SPAM compliant and designed to successfully navigate through our ISP-based, whitelisting and e-mail technology processes. Furthermore, PartnerData is 100% compliant with federal and state consumer e-mail and privacy laws. This means we prime your campaign to meet e-mail and privacy specifications within the industry by incorporating best practices such as:
- Unsubscribe links
- Postal addresses for both the advertiser as well as
the mailing list - A working privacy policy link
Pricing
PartnerData tailors its pricing to meet the individual needs of each client in accordance with the following schedule:
- CPM – cost per thousand
- CPC – cost per click
- CPA – cost per acquisition
- CPL – cost per lead
Sample Clients
PartnerData has the pleasure and privilege of repeatedly identifying the perfect consumer mix for the campaigns of top marketers in the industry, including:
