Management
Michael Cashion
Chief Executive Officer
As president of PartnerData, Mike Cashion is the visionary who sets and executes strategic, operational and revenue goals. A 12-year veteran in the online performance-marketing space, Cashion has founded several other industry-leading businesses. In addition to PartnerData, he is also a co-founder and president of Flypaper Media Holdings, LLC, the holding company for PartnerData, as well as its sibling companies: CouponMob and LFM Network. Today Flypaper's businesses have working relationships with more than 250 national retailers and merchants, linking them with millions of high-quality customers.
Cashion's startup experience dates back to 1995. Fresh out of Southern Methodist University with a B.S. in Economics, he worked in the healthcare and insurance industries before he helped create telecommunications startup T3. A year later, The Signature Group, an $800 million direct-marketing firm, acquired T3, installing Cashion as vice president of Signature's new business unit.
In 1998, Cashion became vice president of business development at Performics, an Internet performance-marketing firm that had launched that year. By the end of his tenure, the firm had
Mark Cashion
Chief Operating Officer
Mark Cashion is an accomplished business strategist, rounding out the PartnerData executive team with more than 12 years of hands-on experience advising both public and private sector clients at the executive and board levels in myriad industries. He worked directly with Drs. Robert Kaplan and David Norton and is an industry expert in the design and implementation of strategic management frameworks. Mark works with all business units in the PartnerData family to drive the strategic management approach, ensuring the organization is actively driving and adapting its strategy and execution capabilities to best optimize resources and talent to maximize value.
Most recently as the managing director of Valesco Consulting, Mark identified and drove strategy formulation and execution, organization alignment, and executive coaching initiatives for key clients including Kiwibank, the Executive Council of Abu Dhabi, Abu Dhabi Food Control Authority, Syngenta, Thai Airways and the Government of Botswana. His efforts earned three of his clients a place in the Palladium Hall of Fame for Executing Strategy in each year between 2009 and 2011.
Mark's management experience began with Unilever Home and Personal Care USA, where he held roles in sales and national account management functions. From Unilever, Mark joined the Palladium Group's Asia-Pacific office, where he led the Training Practice group for more than three years.
Mark earned an M.B.A. from Duke University's Fuqua School of Business, and completed his undergraduate studies with a B.S. in Economics with Financial Applications at Southern Methodist University.
Ken Fleming
Executive Vice-President, Operations
As Senior Vice President of Operations, Fleming provides overall direction and guidance for PartnerData. He maximizes growth and profitability while leading and managing all operations functions. An experienced executive in consumer goods and technology, Fleming has a proven track record of commercializing new technologies and services including e-commerce, supply chain management, enterprise software and systems integration solutions.
Prior to joining the PartnerData team, Fleming was the Senior Vice President, Product Delivery and Portfolio Management at Agentrics, LLC, an international B2B exchange serving the retail e-marketplace.
Fleming's opportunity at Agentrics was preceded by his role of President and COO of Transora, where he was responsible for global technology and operations functions including product development, product management, marketing, business development, sales and implementation services. Earlier in his career, Fleming also held the roles of VP of Global Product Marketing at Kewill Systems, a European ecommerce supply chain management solution provider, and Director of International Marketing at Sterling Commerce, an ecommerce software, services and systems integration corporation.
Born in Scotland, Fleming emigrated to Canada and later became a Canadian citizen in 1990. During his career, he spent four years in Dusseldorf, Germany and four years in London, England. He is a much sought-after speaker in the areas of electronic commerce, supply chain management, procurement and systems integration best practices.
Greg Smith
Vice President, Lead Generation and Media Buying
Greg Smith brings 11 years of experience in the online, performance marketing space to his role as the Vice President, Lead Generation for PartnerData.
Before Greg’s tenure began with the PartnerData family, he served as the Director of Business Development at Performics, where he focused on strategic advertiser and publisher account acquisition and growth. In this role, Greg oversaw the implementation of online customer acquisition marketing programs for major brand name retailers and catalogers such as Target and L.L. Bean. He was also instrumental in helping the company become one of the fastest-growing online publisher networks in the industry.
Greg graduated from Dartmouth College with a B.A. in International Government.
Jeff Zweben
Senior Vice-President and General Counsel, Email/Data
Jeff Zweben, executive vice president and general counsel, directs email operations and data-licensing efforts for PartnerData. Zweben is a digital pioneer. After a stint at the law firm of Corboy & Demetrio, he co-founded JobsOnline in 1998, and rose to vice president of sales and business development. Zweben was integral to generating millions in monthly revenue and making JobsOnline one of the top-10 sites in monthly web-traffic rankings.
Seeing an opportunity to create targeted online marketing, Zweben turned his focus to the business-to-business sector. He co-founded and became vice president of acquisitions at online-marketing services firm CustomOffers. From there, he co-founded and became vice president of data operations at ConsumerBase, a leading data-enhancement company catering to the direct marketing industry. He steered ConsumerBase's new product development, and nurtured strong data-license and list-management partnerships with leading direct marketing companies.
Zweben graduated from Loyola University, Chicago, with a Bachelor of Arts in Political Science. He holds a J.D. from the John Marshall School of Law, and an M.B.A. from Loyola.
Mike Sinclair
Vice President, Sales/Distribution
Mike Sinclair brings more than 10 years of experience in the online advertising industry to his role as Vice President, Sales/Distribution at PartnerData.
Prior to joining PartnerData, Mike lead the sales and development efforts for one of her sister companies, the LFM Network, where he was responsible for the day-to-day management of the LFM Network, its Affiliate Managers, its technology and its overall growth.
Mike’s success at LFM was preceded by his accomplishments at Glam Media, where Mike grew the Midwest territory to more than 700 partner sites within the ad network and exceeded annual sales goals.
Mike graduated from the University of Buffalo with a Bachelor of Science in Business Administration and Marketing.
Jeff Lomax
Vice President, Product Development and SEO
Jeff leads PartnerData’s Product Development Group, where flexibility and quick decision-making count. "Every day, I have to give birth to fifty ideas and kill two hundred," Jeff says. "That's why I have two lattes every day before checking in. I don't have a problem; I can quit any time."
Prior to joining PartnerData, Jeff's most recent experience is with DoubleClick Performics, where he headed up Product Development for their search agency business. He managed the technology road map, and led the technical transition during the DoubleClick-Google-Publicis acquisition process for Performics.
Before his time with DoubleClick, Jeff served as Director of Data Management for ConsumerGuide.com, where his team built publishing systems for car and consumer product review content, and multi-channel online marketing management systems for their suite of web sites. Prior to that, Jeff managed the build and launch of content management systems for Thomson Financial and Read Business Information.
Lisa Henthorn
Vice-President, Marketing/HR
Lisa joined PartnerData in 2009 as the Vice President, Marketing and Human Resources, and is responsible for executing the organization's growth strategy through both the marketing of PartnerData's suite of products and services as well as through the design and implementation of all human resources strategies, policies and processes.
Lisa is a seasoned marketing and H.R. professional with more than 16 years of sales, marketing and consulting experience. Prior to joining PartnerData, Lisa was a Principal Consultant with HR Solutions, Inc., where she propelled the organization's organic growth by effectively contributing to the sales, marketing and communication functions. In addition, Lisa oversaw large-scale consulting projects at some of the world's leading companies – researching, developing, and recommending strategies for increasing employee engagement at all levels of employment. She is a sought-after writer for industry publications, and most recently contributed to The Virtual Manager: Cutting Edge Solutions for Hiring, Managing, Motivating and Engaging Mobile Employees.
Lisa began her career in the employee benefits industry at MetLife, during which she consulted with large, national employers on the design, administration and marketing of their employee benefits plans.
Lisa earned her B.A. in Marketing from Miami University, Ohio.
Clint Ruch
Vice President, Development
As Vice President, Development, Clint Ruch oversees the IT infrastructure of PartnerData. His role includes designing and implementing technology solutions to evolve PartnerData platforms and products in accordance with the company's objectives. He is also responsible for overseeing software development within PartnerData's technology department.
Clint formerly served as Team Leader of Critical Systems at L90, Inc., an online advertising network company based out of Los Angeles. While at L90, Clint redesigned their statistical analysis and reporting infrastructure as well as led web development on the company's flagship product, AdMonitor, a turnkey banner-ad serving solution for websites responsible for serving more than a million ads per month.
Additionally, Clint was the lead developer and manager of the development group for Big City Technology, a full service data management and email marketing publishing company based out of Chicago.
Clint graduated from Indiana University's Kelley School of Business with a Bachelor of Science in the Computer Information Systems curriculum.