News
May 2010
Draft privacy bill could shake data collection - May 25
(Courtesy of DMNews)
A discussion draft of what could become sweeping Internet data privacy legislation has pitted direct marketers and list brokers against privacy advocates, with some in …
Drive sales by tapping e-mail - May 13
(Courtesy of DMNews)
E-mail marketing is gaining significant attention from all quarters of the marketing value chain as firms seek to reinvigorate their approach and tap this …
Be sure data providers know your needs - May 5
(Courtesy of DMNews)
The marketing issues I hear never seem to change. People ask me, "We don't have enough qualified leads to hit our numbers. How do we get more?" Or, they …
Relevant e-mails avoid 'mental opt-out' - May 3
(Courtesy of DMNews)
How many times have you opened your inbox to find the same old message from a company that seems to contact you almost every day, offering a product or service for …
April 2010
Cross-channel audience analysis and re-marketing - April 28
(Courtesy of DMNews)
Most e-mail and database marketers do some level of audience analysis on their e-mail lists to find patterns and propensity to convert. Some of them join these databases with the richer …
Data appending: Dive deeper beneath match rates - April 22
(Courtesy of DMNews)
The need to append a prospect or customer data file with third-party data is a necessity for most intelligence-driven marketers. Missing data, stale or inactive files …
E-Mail Named Tops for 'Targeting' - April 5
(Courtesy ADWeek)
A newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital …
March 2010
More Clicks to Escape an E-Mail List - March 29
(Courtesy of DMNews)
It takes more clicks to be removed from an e-mail list than it once did, the online marketing firm Responsys says. In a study …
Clean data helps mail reach its target - March 25
(Courtesy of DMNews)
The quality of contact data is vital to any direct marketing effort. Marketers are masters at developing catchy, well-positioned …
Social Media Boosts E-Mail Marketing - March 25
(Courtesy ADWeek)
In 2009, e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful, …
Data Appending: Dive Deeper - March 25
(Courtesy of DMNews)
The need to append a prospect or customer data file with third-party data is a necessity for most intelligence-driven …
'You/Your' is Most Popular Subject Line Term for
Marketers - March 25 (Courtesy of DMConfidential)
According to Experian, the top e-mail subject lines reveal serious attempts by marketers to get personal with their recipients …
E-Mail Marketers Plan Advanced Campaigns - March 19 (Courtesy of eMarketer)
E-mail is a well-tested marketing tool, but rising volume and cluttered inboxes mean marketers must find ways to …
Three trends to watch in e-mail marketing - March 17 (Courtesy DMNews)
Nineteen percent of online marketing budgets are now allocated to e-mail, according MarketingSherpa, and 54% of marketers plan to increase their e-mail budgets …
How to best protect data when engaging in third-party marketing - March 11 (Courtesy DMNews)
When attempting to comply with CAN-SPAM requirements that prevent advertisers from sending e-mail to consumers who have unsubscribed, many share their physical …
Renting a rock star marketing list - March 1
(Courtesy DMNews)
It's an ugly industry truth: it's extremely easy to rent a dud e-mail list. Whether it's a downright scam or simply poorly compiled …
January 2010
Better e-mail deliverability starts with best practices -
January 27th (Courtesy DMNews)
Promotions claiming 99.99% anything set off alarm bells. It's just too good to be true, a little voice tells us, and in most cases …
Top 10 E-mail Trends of 2009: Return Path -
January 8th (Courtesy DIRECT)
E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends …
E-mail - January 8th (Courtesy DMNews)
In 2009, the recession drove marketers to e-mail because of its cost efficiency and targeting capabilities. This year, expect growth to continue, along with additional …
Adaptive delivery a boon for marketers - January 8th (Courtesy DMNews)
For years, deliverability has been the bogeyman of e-mail marketing. Warding off its negative consequences has been a black art practiced by deliverability specialists, shrouded …
December 2009
Email Still On A Roll Through Third Quarter -
December 15th (Courtesy Adotas)
Whether we're still in a recession or not depends on who you ask — Fed Chair Ben Bernanke likes what he sees while the double-digit percentage of unemployed Americans aren't real thrilled these days. Most in the advertising industry have …
Test your way to better e-mail response and targeting - December 15th (Courtesy DMNews)
E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers understand …
Innovation in the inbox - December 10th (Courtesy DMNews)
The batch and blast approach to e-mail was embraced by early adopters — but eventually this tactic was outlawed. The channel has become more sophisticated, now allowing triggered messaging, transactional marketing messages and …
November 2009
Ever-evolving data - November 30th (Courtesy DMNews)
In the 1970s, the list industry was a hot place for young entrepreneurs with good ideas and marketing savvy. Young upstarts like Don Mokrynski and Donn Rappaport were leaving their posts at industry stalwarts to start their own businesses …