News
March 2010
Renting a rock star marketing list - March 1
(Courtesy DMNews)
It's an ugly industry truth: it's extremely easy to rent a dud e-mail list. Whether it's a downright scam or simply poorly compiled …
January 2010
Better e-mail deliverability starts with best practices -
January 27th (Courtesy DMNews)
Promotions claiming 99.99% anything set off alarm bells. It's just too good to be true, a little voice tells us, and in most cases …
Top 10 E-mail Trends of 2009: Return Path -
January 8th (Courtesy DIRECT)
E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends …
E-mail - January 8th (Courtesy DMNews)
In 2009, the recession drove marketers to e-mail because of its cost efficiency and targeting capabilities. This year, expect growth to continue, along with additional …
Adaptive delivery a boon for marketers - January 8th (Courtesy DMNews)
For years, deliverability has been the bogeyman of e-mail marketing. Warding off its negative consequences has been a black art practiced by deliverability specialists, shrouded …
December 2009
Email Still On A Roll Through Third Quarter -
December 15th (Courtesy Adotas)
Whether we're still in a recession or not depends on who you ask — Fed Chair Ben Bernanke likes what he sees while the double-digit percentage of unemployed Americans aren't real thrilled these days. Most in the advertising industry have …
Test your way to better e-mail response and targeting - December 15th (Courtesy DMNews)
E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers understand …
Innovation in the inbox - December 10th (Courtesy DMNews)
The batch and blast approach to e-mail was embraced by early adopters — but eventually this tactic was outlawed. The channel has become more sophisticated, now allowing triggered messaging, transactional marketing messages and …
November 2009
Ever-evolving data - November 30th (Courtesy DMNews)
In the 1970s, the list industry was a hot place for young entrepreneurs with good ideas and marketing savvy. Young upstarts like Don Mokrynski and Donn Rappaport were leaving their posts at industry stalwarts to start their own businesses …
April 20 - 21, 2010
San Francisco, CA
Affiliate Summit East
August 15 - 17, 2010
New York, NY
Ad:tech
November 3 - 4, 2010
New York, NY